Program Information


Please read the following information before encouraging your supporters and members to support your organization through Give Aloha 2022. Participating organizations are responsible for communicating accurate and complete information to their donors about the donation process and how their donations will be matched.

Donation Process

  • From September 1-30, donations to Give Aloha participating organizations will be accepted at checkout at all Foodland, Sack N Save and Foodland Farms stores statewide.
  • Customers must use their Maika`i Card to make a donation, and can donate up to $249 per organization. Donations exceeding $249 per organization will not be matched. Donations made without a Maika`i Card will not be matched.  Individuals must use their own Maika`i Card to make a donation. Donations exceeding $249 for the same organization will not be matched.
  • Customers who do not have a Maika`i account may establish one at checkout. Only one Maika`i account number is allowed per person.
  • Foodland and the Western Union Foundation will match each donation up to a total of at least $250,000 for all organizations combined. If total customer donations exceed $250,000, the matching gift will be divided among all participating organizations.
  • Please do not inform donors that their donation will be matched "dollar for dollar." Foodland and the Western Union Foundation will match a portion of their donation.
  • Membership dues, fees, tuition, and other payments for which goods and services are received in return are not considered donations.  These payments will not be matched.
  • Donations in the form of cash, check or credit card (VISA, MasterCard, American Express, Discover and JCB) will be accepted. Donations must be made payable to Foodland, Sack N Save or Foodland Farms.
  • The donation amount and (abbreviated) name of the organization will appear on the customer's receipt.
  • Donor names will not be released to organizations.  Therefore, you may want to encourage your supporters to contact you directly so that you may properly acknowledge their donation. Donors may ask the cashier for a duplicate receipt to submit to your organization. 

  • Donations are tax deductible to the full extent of the law.  Please consult with your tax advisor.
  • Foodland reserves the right to refuse participation of any non-profit organization.


Announcement and Distribution of Gifts

Total gifts to organizations will be announced by October 21.  Checks to organizations will be mailed out by October 31, 2022. Note: checks will be made out to the organization's name as printed on the organization's IRS determination letter. Checks to sponsored organizations will be written and sent to their sponsoring organization.


Give Aloha Promotional Signs
Give Aloha signs encouraging customers to support their favorite Hawaii non-profit organizations will be displayed at stores during the month of September.

Participating Organization List
A flyer listing all Give Aloha participating organizations and their code numbers will be published and distributed at stores beginning September 1.

Organization Banners
Participating organizations are invited to produce a banner to promote their organization's participation in Give Aloha. Banners will be hung in select Foodland and Sack N Save stores throughout September. See Banner for details and instructions.

For More Information
If you have any questions, please contact Community Relations at (808) 732-0791 or email:

Matching Gift
Matching gifts will be calculated at the end of the program. Organizations will receive 100% of all customer donations given to their organization, plus a portion of Foodland and the Western Union Foundation's $250,000 matching gift. 

For example, if total combined customer donations for all participating organizations equal $1,000,000, and $10,000 (1% of total) in donations are designated for organization XYZ, then organization XYZ will receive 1% of $250,000, or $2,500 from Foodland and the Western Union Foundation's matching gift in addition to the $10,000 from customer donations. Total gift to organization XYZ = $12,500.