General Information

Give Aloha is an annual program through which Foodland directs its charitable giving to the organizations that are important to its customers. The program honors Maurice J. "Sully" Sullivan, founder of Foodland Super Market, Ltd., and continues his legacy of giving back to the community.

Who Can Participate?
All Hawaii 501 (c)(3) non-profit organizations including churches and athletic teams are invited to participate. Public schools are also invited. Groups that are not registered as a 501 (c)(3) organization may register through a 501 (c)(3) sponsoring agency that is affiliated with the group. Foodland reserves the right to refuse participation of any non-profit organization.

This year, Foodland is required to submit an online commercial co-venturer (CCV) form to the State Attorney General for each Give Aloha participating organization.  Completing a CCV form will now be a requirement for Give Aloha participation.  

Before registering for Give Aloha please ensure the items below are complete:

  • ·       Ensure your organization is registered or has applied for an exemption with the State Attorney General. Visit the Attorney General’s Hawaii Charities website to search for information on registered or exempt charitable organizations.
  • ·       If your organization is not listed as registered or exempt with the State Attorney General submit your registration here or apply for an exemption here. If you have any questions, please contact the Charities Unit by email:
  • ·       Make sure you have a PDF or JPG file of your IRS determination letter with your FEIN# indicating that your organization is a 501 (c)(3) non-profit when you register. If you are a public school, you should have an exemption letter. You will be required to upload this file when you register to participate in Give Aloha.

How Do We Register for Give Aloha?

The registration period begins on May 10, 2023. Registration deadline is July 16, 2023.

New Organizations

•            Go to

•            Click on First Time Registration

•            Complete the form

•            Then click the “Register” button to submit your registration.


Past Participating Organizations

•            Go to

•            Click on Login. Please do not click on "First Time Registration."

•            Enter the 5-digit code for your organization.

•            Enter P@ssw0rd as your (temporary) password.  (The "0" is a zero.)

•            Enter P@ssw0rd again as your (current) password. 

•            Create a new password.

•            Update and complete the fields on the form for your organization.

•            Then click the “Enroll” button to submit your registration.

What Happens After We Register?

Once we have verified that your organization is registered or exempt with the State Attorney General, we will submit an online commercial co-venturer (CCV) form to your organization’s authorized signer to approve your participation in Give Aloha.  Once signed, this form will be automatically sent to the State Attorney General for review. 

We will send you an email notification once your Give Aloha application is approved.  At that time, we will provide you with your organization's code number and designated store location to display your organization banner (if you selected the banner option during registration).

How Does Give Aloha Work?

Give Aloha runs throughout the month of September at all Foodland, Sack N Save and Foodland Farms stores statewide and customers will be encouraged to make donations at checkout to their favorite participating Hawaii non-profit organizations.  A code is assigned to each organization for donation tracking at checkout. Foodland and Western Union will match a portion of all donations made by customers with a Maika'i account.

For information, please contact Community Relations at (808) 735-7388 or email